Scaling a DTC Brand 10.6x to ₹48L / Month
How rapid short-form video creative split-testing, 1-click checkout optimization, and automated WhatsApp cart recovery unlocked 4.82x blended ROAS.
1. The Challenge: Creative Fatigue & Checkout Abandonment
Zenith Living had stagnated at ₹4.5L/month in sales. Whenever they boosted ad spend, their Meta ad campaigns experienced severe creative fatigue within 7 days, causing ROAS to drop from 2.2x to 1.1x. Furthermore, 78% of shoppers abandoned checkout due to slow load times and confusing multi-step forms.
2. The Vyora Strategy: 15 UGC Variations/Week & WhatsApp Cart Recovery
We deployed a multi-channel scaling playbook:
Rapid UGC Creative Sprint (15 Ads / Week)
Produced and tested 15 short-form video hooks per week across Reels and Meta Advantage+, identifying 3 top-performing unicorn angles with 3.92% CTR.
Headless 1-Click Fastlane Checkout
Replaced slow checkout scripts with a 0.7s streamlined payment funnel that reduced checkout abandonment by 24.2%.
Meta CAPI Server Tracking
Bypassed iOS tracking loss with server-side CAPI integration, feeding clean transaction data directly back to Meta's machine learning models.
Automated WhatsApp Abandoned Cart Engine
Sent hyper-personalized WhatsApp messages with 1-click buy links within 15 minutes of cart abandonment, recovering 24.2% of lost sales.
Day 0 vs. Day 90 Results
| Key Performance Metric | Before Vyora (Day 0) | With Vyora (Day 90) | Net Improvement |
|---|---|---|---|
| Monthly Revenue | ₹4,50,000 | ₹48,15,400 | +1,066% (10.6x) |
| Blended ROAS | 1.9x | 4.82x | +153% ROAS Gain |
| Cart Abandonment Rate | 78.4% | 54.2% | -24.2% Drop |
| Average Order Value (AOV) | ₹2,150 | ₹3,480 | +61.8% Bundle Lift |
| CAC (Customer Acquisition Cost) | ₹1,130 | ₹722 | -36.1% Cheaper |